ABOUT
I'm a design leader who helps global organizations tackle their toughest design challenges. I enjoy bringing bold thinking to complex business environments, using design to drive innovation that delivers real impact.
CORE FOCUS
Strategic Vision
Business-Aligned Design
Team Excellence
Culture & Capability
Business Impact
Outcomes That Matter
Systems Thinking
Scale & Consistency
LEADERSHIP CAPABILITIES
STRATEGY
- — Aligning design to business outcomes
- — Defining product vision & roadmaps
- — Building executive partnerships
- — Establishing design as competitive advantage
- — Driving innovation investment decisions
- — Translating customer insight to strategy
ORGANIZATION
- — Building high-performance teams
- — Design org scaling (0→50+)
- — Culture & capability building
- — Cross-functional leadership
- — Operational efficiency & systems
- — Vendor & partner management
EXECUTION
- — 0→1 product development
- — Product strategy & prioritization
- — Interaction design & prototyping
- — User research programs
- — Design standards & governance
- — Metrics & OKR frameworks
EXPERIENCE
2021—PRESENT
Bank of America
SVP, Associate Director
Experience Design
Leading a cross-functional design team focused on developing new product experiences for 68M+ customers.
- • Balancing innovation with the rigorous demands of a highly regulated environment
- • Ensuring thoughtful, consistent design that respects the boundaries of risk management, compliance, and customer protection
- • Committed to creating exceptional experiences for our customers and meaningful work for our team
2015—2021
BCG Digital Ventures
Experience Design Lead
Led design teams through full venture lifecycle from research through commercialization for Fortune 500 clients.
- • Tackled large-scale challenges with emerging technologies, AI, conversational UI, and AR/VR solutions for commercial and industrial use cases.
- • Led design efforts for 15+ ventures from concept to commercialization
- • Co-located with corporate partners, conducting workshops, discovery and user research across North America, Europe and the Middle East.
2009—2015
72andSunny
Senior UX Designer
Led UX design for some of the biggest brands in the world, including Activision, FIAT, Sonos, Starbucks, Target and Google.
- • Developed brand websites, interactive experiences, and digital campaigns
- • Established UX practice and methodology for agency's digital transformation practice
- • As our first full-time UX designer, I established workflows and methodologies, hired designers and contractors.
INDUSTRIES I'VE WORKED WITH
Financial Services
Healthcare & Life Sciences
Energy
Retail & E-commerce
Government & Public Sector
Media & Entertainment
Marketing & Advertising
HIGHLIGHTED WORK
Some of my favorite projects. I led UX from discovery through delivery, working hands-on with cross-functional teams to bring vibrant user experiences to life.
Brand Websites
FiatUSA.com • Sonos.com • Carlsjr.com
Brand Experiences
Activision: Call of Duty interactive trailers • Carl's Jr. / Hardees: Loyalty app • Skylanders: Face-swapping AR prototypes • Kim Kardashian "Sexy Salad Lunch": AR experience and live-stream event • Google Wallet: Launch website • Target: Baby photo album creator • Starbucks: "Shaken Iced Tea" digital promotions • HP: "Let's Do Amazing" digital promotions
Entertainment
Hellboy Website • Avatar Website • The Dark Knight Website • The Strangers Website • Disney's "Bolt" mini-game • Astroboy Website • Harry Potter Websites
Ventures
B2C Propane Delivery (UAE) • Consumer Investing/Retirement (US, Canada) • Treasury management (Germany) • Healthcare Coaching/Management (US) • .Gov Emergency Response (US)